Local SEO Services

Content Marketing - Local & Regional SEO - Small business SEO Services

SEO for local business

Eze Digital Marketing, Local Search engine optimisation services (SEO) that focuses on serving local searchers. Local search can be driven by geo-location, or related to a product or service location.

The technology behind local search has improved significantly over the years. More and more people are using their mobile phones to find businesses, services and other places in their vicinity.

The local SEO service we provide helps your business to compete in the local search results and attract more traffic, leads and sales.

Optimising your website for local search will help you to rank high in the Google Maps, Bing Places and Yahoo Local search results, which leads to more visibility and traffic from mobile searchers.

SEO Services For Small Businesses

Local SEO is a powerful strategy that will help local businesses thrive online.

At Eze Digital Marketing, we provide Local SEO services for small businesses based in Cambridge, Leytonstone, Birmingham, Hunstanton and Kings Lynn. Our Offices are situated in the heart of the city, which puts us at a prime location to help clients with Local seo services.

The internet has revolutionised how business is done today and we strive to give the best results for our clients. We provide you with a free consultation so that we understand your requirements and advise you on the best solution to help your business.

Search Engine Optimisation is a great way for local businesses to get their message out there while also getting more customers through their door.

We will research keywords that are relevant to your business, analyse them and then create content that will rank high on search engines in a variety of different ways.

With a lot of time and money being spent online today, it is vital that you have an internet presence to help customers find out about what services or products you provide. We use Local seo methods which are suitable for any type of business and we will tailor our strategies to your needs.

Why should you invest in SEO?

A strong SEO campaign results in more people finding your business through search engines.

Each time a potential customer views one of your listings, they see you as the expert on that product or service and trust you to help them make a decision about whats right for them. Because 75% of customers use Google, Bing, Yahoo and other search engines to conduct product research before they buy. Our Marketing Map

All businesses need SEO so their sites rank higher than competitors online for keywords that lead directly to the purchases of potential customers.

Local SEO for startups Cambridge


SEO is one of the most economical forms of advertising. While it relies on a lot more than just keyword stuffing and content creation, SEO can be an incredibly effective way to brand your business and build up its online reputation. There are other ways to get traffic from search engines, such as pay-per-click (PPC) advertising, but it’s incredibly expensive.

If you want to increase your online visibility and gain more web visitors, then SEO should be a top priority for your business.

 

Local SEO strategy

Local SEO Consultation

We provide local SEO consultation services to discuss the specifics of your business and give you a list of strategies that could help increase organic search rankings.

We can also work with your internal web team or marketing agency to develop our recommendations into actionable next steps for achieving greater visibility on Google, Bing, Yahoo, and other search engines.

On-Page Optimisation

On-page SEO involves a variety of strategies for encouraging your website to rank high among search engine results. Of course, using appropriate keywords in your content, choosing a good site URL and including plenty of links to other relevant pages on your site are all important considerations when it comes to doing the job well – but there are more things you can do as well!

Local SEO Audit & Strategy Development

At Eze Digital Marketing we are able to audit your local search strategy and develop recommendations for improving your overall visibility on Google Maps, Google web search, and the other major search engines.

This is a great starting point before moving forward with any type of local organic ranking campaign so you can get a clear understanding of your existing strengths and weaknesses.

Off-Page SEO Optimisation

Off-Page SEO refers to everything that happens outside of your website after visitors get there. This includes social media marketing, passive linking strategies like blog commenting and article writing as well as more direct methods like PPC advertising or organic link acquisition through guest posting on high-quality sites in your niche.

It also includes getting links from other websites to yours by participating in industry forums or online communities where people might naturally want to point out relevant information about your business (such as custom blogs).

Competitor Research

Our competitor keyword analysis is a process that helps you determine the degree of your competitor’s presence in the market. By analysing the search data for their top keywords, you are able to predict both the popularity of individual phrases as well as determine or update your own marketing campaign.

This is an extremely effective augmenting tool within content marketing efforts.

Citations & Backlinks

At Eze Digital Marketing we believe that citations bring a lot to the table that you may have thought weren’t possible. It makes it easier for people and search engines to find your business, and also helps build visitor loyalty. (remember: the best kind of traffic is repeat visitors).

Local Citations are places on the web that mention the name, address, and phone number of a local business along with reviews from customers who have been there before. These types of citations will allow users of sites like Google My Business to find your local company easier which in turn will help you rank.

Google Maps SEO Services
Google Maps Local SEO Services

Google Maps SEO Services

At Eze Digital Marketing we believe, if you are not appearing in your own area’s Google Maps 3-pack then you could be missing out on a lot of potential customers. Many people use google maps to find businesses in their local areas and this is where they will go first before searching elsewhere online.

This can lead to increased business for many companies that appear within the local pack results. It also helps to increase brand awareness and local recognition, we have seen many of our clients benefit from this local business strategy.

Our Local SEO Solutions

Increase visibility

Improve your website’s usability, so that it is easier for visitors to find what they are looking for.

Increase organic traffic

Create unique and engaging content for your website to encourage users to stay on the site. Provide a great user experience through easy navigation, fast load times and effective page layouts.

Increase conversions

The more people you can get to talk about your business, the better. This is why it’s important to increase your conversation rate on your website with SEO. The more conversations that are happening about your brand online, the higher chance of getting new customers and increasing sales.

Relevancy and authority

Search Engine Optimisation has seen significant changes over the last 10 years. Things that were necessary to increase organic traffic 5 years ago no longer prove as successful.

In fact, “grey” or “black hat” practices can lead to penalisation from Google and this means a domain will actually decrease its visibility through Google search engines for a period of time – which doesn’t sound like something we would want to do.

instead, we would want to make sure we maintain good relationships with Google and use methods and strategies that abide by their guidelines as far as possible.

Instead of focusing on increasing organic traffic through social media sites such as Facebook, Twitter etc., one should focus on producing really great content on their own branded domain that will generate natural links from high authority domains.

Local SEO - Relevancy
Authority - Local SEO

Here are two factors to consider

Relevancy:​ ​​​The content on the page should be relevant to the keyword and the business services.

Authority: ​​​​The domain and its backlinks should have enough authority to rank for that keyword.

For example, if you have a page on your site that ranks for the keyword “SEO” and it has no backlinks to it, then there is little chance of ranking for this keyword.

On the other hand, if you have a page on your site that ranks for the keyword “SEO” and it has 10 links from authority sites pointing to it, then there is a good chance of ranking well in Google.

Local SEO FAQ's

local SEO is a process of optimising your website to rank in local search results.

Local SEO is the process of getting ranked for relevant searches that are done by people who are looking for businesses near them. This is a type of SEO that most businesses overlook, but it can be extremely beneficial to your business.

This is because people will find you on Google and call or visit your store. The more relevant searches you rank for, the more traffic youll get from local search results. Local SEO is an important part of any online marketing strategy as it helps bring in customers who are close by and ready to make a purchase right away.

Here are some benefits of local SEO: It helps your business get found by people who are looking for you locally.

This means more customers and sales! It can help boost your websites organic traffic, which is free advertising. You will also have a higher chance of converting these visitors into paying customers.

Local SEO helps drive new clients to your store, so its a great way to reach out to new prospects in the area. It builds trust with potential customers because they can see that you are a local business. This will make them more likely to buy from you. The main reason why people search for businesses online is because they want to find the best deals and products in their area. They also want to know what other customers think about your business before making a purchase or visiting your store.

Local SEO helps with both of these things, which means it can help increase sales!

Google My Business (GMB) is a free tool that allows you to create and manage your business listing on Google. It’s the first step in optimising your local search presence, as it gives you control over how potential customers find out about your business online.

Google Maps SEO is the process of optimising your Google My Business listing to rank higher in local search results. It’s a crucial part of any digital marketing strategy, and it can be very effective if done correctly.

There are many reasons why using GMB can be beneficial for your business:

GMB allows you to create a detailed business profile that includes your address, phone number and website. This information is then displayed on Google Maps for users searching in your area.

You can add photos of your business, which helps potential customers visualise what it’s like inside before they visit.

You can add hours of operation, contact details and other important information about your business directly from GMB. You don’t have to rely on third-party platforms to display this information.

GMB allows you to create a link between your website and Google Maps, which helps search engines crawl your site more effectively. This can lead to higher rankings in local search results.

You can respond directly to customer reviews on GMB, which gives you the opportunity to build trust with potential customers before they visit your business. It also allows you to quickly address any issues that may arise during their visit (such as an incorrect price or incorrect information).

GMB allows you to add a link to your website in the ‘About’ section of your business listing. This can help increase traffic and conversions from local search results.

The time it takes to rank in local search results depends on a number of factors. These include:

The competitiveness of the keyword you’re targeting; The strength and authority of your website; Your business location (for example, if you’re targeting a specific town or city); How many other businesses are competing for that keyword.

Local SEO is more competitive than regular SEO because there are fewer opportunities available – so competition is fierce! If you’re targeting a specific town or city, you’ll also have to compete with local businesses that are already ranking in the top 10 for that keyword.

For example, if you’re looking to rank for “local plumbers near me” and there are only 3 spots available in the top 10 search results – then it will be much harder to rank than if there were 20 spots available.


Local SEO is a very cost-effective way to drive traffic and leads.

A local search engine optimization campaign can be started for as little as £200 per month, depending on the size of your business and how much you want to invest in it.

That’s not a lot of money when you consider that local SEO can help you generate more sales, improve your brand awareness, increase customer loyalty, attract new customers and get more qualified leads from organic search.

If you’re looking for a local SEO agency, we can help. Get in touch with us today to find out how much it would cost to get your business on the first page of Google Maps and other search engines.

Local SEO is a long-term strategy. It takes time to build up your local rankings, and it can take even longer for the results to show in your business’s bottom line. However, there are many benefits of having a strong local presence that you should consider before deciding whether or not to invest in Local SEO:

1) Your Business Will Be Found By Customers Who Are Ready To Buy

When people search online for products and services they want, they’re looking to buy. If you can show up in the search results for these people, you have a chance of getting their business.

2) You Can Compete With Bigger Companies For Local Customers

Big companies like Amazon and Target are dominating local searches because they have huge budgets for SEO. However, if your company is small or just starting out, it doesn’t mean that you can’t compete with them on an equal playing field.

3) You Can Rank For Local Keywords That Big Companies Miss Out On

Big companies often miss out on local keywords because they don’t have the time or resources to focus on them. If you want to rank for these keywords, you can do so with a little bit of effort and creativity.

Content Management is the process of managing and organising digital content. Content can be anything from text to images, video or audio files.

Competitor analysis is the process of analyzing your competitors business strategies, marketing tactics and financial performance. It helps you to identify your strengths and weaknesses in comparison with them. You can also find out what kind of customers they are targeting, how much money they are making from their products or services, etc.

keyword research is the process of finding and researching keywords that your target audience is using to find products or services like yours.

keywords are the most important part of any marketing campaign, especially when it comes to SEO (search engine optimization). It’s a way for you to reach out to people who are actively looking for what you have to offer. And if they’re searching online, then chances are they’re not finding what they’re looking for.

So, if you can offer them exactly what they want and get your business in front of their eyes, then you have a chance to make a sale.

keyword research is the first step in any SEO campaign because it tells you which keywords are worth targeting. You can’t target every keyword out there (there are millions), so it helps narrow down your focus on the ones that will get you the most bang for your buck.

keyword research is also a great way to find new product ideas and opportunities that you may not have thought of before. It’s a good idea to keep an eye on what people are searching for, because it can help give you some insight into what they want or need.

Link building is the process of acquiring links to your website from other websites. Its one of the most important SEO strategies, and it can be done in a variety of ways. Link building helps you improve your search engine rankings by increasing the number of highquality backlinks pointing to your site.

Backlinks are like votes for your website on Google Search Engine Results Pages (SERPs). The more votes you have, the higher your website will rank.

When you create backlinks to your site, you’re telling Google that people are interested in what you have to say and that they should rank your content highly. If other websites link to yours, it means that they trust your content enough to put a link on their own website. This is why getting high-quality backlinks from authoritative sites is so important for SEO.

High-quality backlinks are links from websites that have a high domain authority. Domain authority is a score given to each website based on its popularity and the number of other sites that link to it. The higher your domain authority, the more likely you are to rank well in Google SERPs.


There are many ways to get high-quality backlinks, but some methods work better than others. Here are some of the most effective ways to get high-quality backlinks:

Create quality content that people want to link to. If you create useful, unique content that is relevant and interesting, other websites will be more likely to link to it. This is why creating valuable content is one of the best SEO strategies for getting high-quality backlinks.

Build relationships with influencers in your industry. Influencers have a lot of influence over their audience, and they can help you get high-quality backlinks.

Create a content marketing strategy that includes guest posting and link building. Guest posts are one of the best ways to build relationships with influencers in your industry, and they’re also great for getting high-quality backlinks.

Build links using social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+. Social media is an easy way to reach out to people who might be interested in what you have to say.

Build links using social bookmarking sites like Reddit, Digg and StumbleUpon. Social bookmarking is another easy way to reach out to people who might be interested in your content.

Get backlinks from other websites by participating in link building campaigns or paying for them. Paid backlinks are usually the most effective way of getting high-quality backlinks quickly, but they can also get you penalized by Google if you don’t do it right.