Search Engine Marketing (SEM): Drive Targeted Traffic to Your Website and Increase your ROI
Pay-Per-Click (PPC) Agency
Let’s start with the basics. PPC stands for pay-per-click, and it’s a common form of digital advertising in which advertisers pay Google or other networks every time their ads are clicked on.
It works like this: once you set up your ad, we bid against others to get your ad in front of people who are searching for what you offer.
When someone clicks on it, Google charges the advertiser a few cents and show their ad to another person. The next time someone searches that keyword (or something similar), they’ll see your business again — and you only pay when they click.
The pros of PPC advertising are clear: you only pay when people take action on your ad, so it’s an effective way to get more immediate feedback about what works and what doesn’t for your business. You also have the power to quickly tweak or cancel ads that aren’t working, saving you time and money in the long run.
Another benefit of PPC comes from its sheer volume of impressions: there are over 85 billion searches on Google every month, meaning your business has a chance to be seen by millions of people looking for what you offer each day. Some studies have even shown that searchers who click on PPC ads are more likely to convert than those found through organic search.
Professional Pay-Per-Click Advertising Services
PPC is often used for direct response marketing, where you want your users to complete a specific action (like signing up to an email list or buying something). It can also help increase brand awareness and improve rankings in Google Search Results.
The benefits of PPC include:
Increased traffic and leads (if the advert is clicked on)
It’s easier to track your advertising: Google Analytics can be linked with Adwords for more accurate reporting.
“The beautiful thing about PPC is you can quickly try out different keywords and figure out what works for your business, but it isn’t always the best option for every company.”
Of course, PPC isn’t the only form of advertising out there. Some businesses might benefit from a different marketing strategy — like organic search, for example.
Organic search is when your business shows up in Google results because someone has searched for its name or products and your website appears at the top.
It’s called “organic” because you don’t pay for the search — it just happens when people find your brand organically through a Google search, and because of that, results can be slower to build up over time.
But organic SEO is still popular with some businesses, and it has some major benefits: you don’t have to pay for clicks or impressions that means no bidding, keywords or targeting necessary.
That also makes organic SEO a good option if your budget is smaller than average (and even big brands like Coca-Cola and Google reportedly rely on some natural search traffic). On top of all that, organic search results often appear higher than their paid counterparts and the quality of those first few pages is crucial for many businesses.
One study by Moz even found that 53% of users don’t click past page one when they do a Google search!
Pay-Per-Click Management Services
Our search engine marketing (SEM) team is made up of versatile, performance-driven digital marketers who get to know your brand and your competitors, so they can develop tailored ad campaigns based on specific performance metrics that will not only raise brand awareness but also grow revenue.
At Eze Digital Marketing, we can also optimise your landing pages for higher conversion rates and will then split test them against each other to find out which one works best!
the Benefits of pay-per-click
Pay per click marketing and advertising has a lot of benefits, but we can boil them down to three:
Invisible advertising – Instead of paying for a billboard, you pay per click on an ad that gets shown to people who are actively searching or looking for your product.
This means that the only money is spent when someone wants to buy from you!
Exact targeting – When done properly with PPC campaigns, advertisers can put their ads in front of the people who are most likely to buy from them. Since you can choose exactly what words, phrases and demographics appear in your ad, it is much easier to get more specific results than with other forms of advertising.
More leads – If your website or business has a lot of information on it, but only has one page that has the information people are looking for, PPC can send them to exactly where they need with just a single click. This means more leads than you could otherwise get through SEO alone!
How Does Pay-Per-Click Work?
Paying per click is actually really simple, but there are a lot of details that go into making it work. Here is how it works:
Make your ad – Decide what you want to advertise, and create an ad for yourself! Paying per click means you can make as many ads as you like, so test them all out (we can help you do this!)
Choose keywords – Take the words and phrases that people are using to get to your website, and make sure they appear in your ad. This will allow Google (and other search engines) spiders to find it!
Set a budget – You can set however many dollars or cents you want to spend per day, week, month or however long you want the ad to run. If you are not sure what amount is best for your budget, we can help with that as well!
Choose how much traffic – This is where you set the maximum number of times each person will see it before they are shown something else. This helps you from paying for clicks from people who have already seen your ad a hundred times and are never going to buy!
Pay-Per-Click Marketing Solutions
Pay Per Click
Getting started with pay per click campaigns can be a bit confusing, but we have an entire team dedicated to helping you learn how to do it! We will spend time going over everything there is to know about PPC marketing and advertising.
Once you understand the basics of what PPC does, we can help you with choosing the best keywords for your business, creating optimised ads and landing pages, split testing them to see which ones work better than others, setting up all of your campaigns on Google Adwords (and other search engines) and getting you started with running them!
We can even get you set up with Facebook advertising, Google Analytics or other forms of pay per click advertising if you ever decide that it is not right for your business!
If you are interested in getting started with Pay Per Click, give us a call to make an appointment with one of our Adwords specialists!
Pay Per Click Marketing FAQ's
Pay Per Click (PPC) is an online advertising model that requires advertisers to pay each time one of their ads is clicked on. It’s the most popular form of online advertising.
Advertisers set a maximum cost-per-click (CPC) they are willing to pay for each click on an ad. Once the advertiser has selected its bid, Google places the ad in front of users based on the ad’s relevance to the search query.
Then, when users click on the ad, the advertiser pays the maximum CPC bid plus an additional small amount that is charged by Google.
Pay per click advertising has the potential to be an effective channel for advertisers, because it is easy to set up, doesn’t require much time, and it is cheap. PPC ads are also easy to track, optimise, and scale.
Unfortunately, pay per click advertising has a number of serious disadvantages.
First, a lot of money can be lost by advertisers who don’t have a good grasp of what they are doing. Most people don’t realize that the clicks on their PPC ads are not always from real users. They are often from bots, which is a waste of money.
Second, pay per click advertising can be a very aggressive form of advertising. If a company is not careful about how they set up their ads, they can easily be found by people who are not interested in their products. This is called “ad suppression”. Google has tried to remove this by requiring advertisers to be more selective with their campaigns, but there are still ways to target the wrong audience.
The third disadvantage of pay per click advertising is that it can be hard to track conversions. This means that you can’t tell if your campaign is working or not. There are ways to track conversions for some specific ad formats, but it is not as easy as some other forms of advertising.
Lastly, pay per click advertising can be very expensive because you are paying for every click. Even if a user is not at all interested in your product, you still pay the CPC bid.
Cost Per Click (CPC) is the amount you pay for each time your ad is clicked. The more you pay, the higher your ad will be on the results page and the more people will be able to click it.